Eric Broms, photographer, director and DOP, is internationally renowned for his wide skill-set and long experience of working with both photography and film. Ever since he shot his first advertisement in 1993, he has continuously challenged the boundaries of his craft, and his work – including documentaries for Madonna, videos for Lady Gaga and a film on the collaboration between Lotus F1 and Daft Punk – has become an integrated part of contemporary pop culture.
Eric Broms often produces both still images and film when working on a project, which places him in a very select category of photographers who can master both techniques. Among his clients are Dior Homme, H&M, Åhléns, Smirnoff, Björn Borg and Citroën. In addition, he is an avid portrait photographer, and has shot, among others, Zlatan, Debbie Harry, Lenny Kravitz and Noomi Rapace.